vs Competitors/DefendWise vs KnowBe4

DefendWise vs KnowBe4

Built for MSPs. Not a shrunk-down enterprise tool.

KnowBe4 is powerful if you have a dedicated infosec team. MSPs running 50 client tenants need different economics, different workflows, and a different console.

See comparison ↓
DW
This product
DefendWise
MSP-native · Flat fee
$399/mo
Flat fee
Unlimited
Seats & clients
vs
KB
The alternative
KnowBe4
Enterprise SAT
Per-seat
Billing model
Variable
Scales with book

The headline difference

One sentence each.

DefendWise

Flat $399/month.

Unlimited users. Unlimited clients. Unlimited phishing sims. Your margin is every seat you add.

KnowBe4

Per-seat, per-year.

Roughly $20–40/user/year depending on tier. A 2,000-user MSP book is a $60K+/year line item — before you price your own service.

Positioning based on publicly available information. KnowBe4 specifics may vary by plan, region, and negotiation.

Feature by feature

The full comparison.

No cherry-picking. Everything MSPs ask about in their buying process.

Capability
DefendWise
KnowBe4
Pricing
Per-seat billing
Flat monthly fee
Unlimited seats
Predictable as you scale
MSP Fit
True multi-tenant console
Partial
White-label (no vendor logo)
Bulk client provisioning
Partial
PSA integration
Partial
Training & Content
1,000+ training modules
AI-generated, updated content
Partial
Phishing simulation library
Localized content (AU/EU)
Admin Experience
Deploy in under 10 min
Single pane for all clients
Partial
Automated reporting
Low-friction reseller program

Be honest

When to pick KnowBe4. When to pick DefendWise.

Not every MSP is our fit. Here’s how we think about it.

Pick KnowBe4 if

  • You have a dedicated SecOps team of 5+ people
  • You need the deepest possible content library (4,000+ items)
  • You are a single enterprise (not a services business)
  • Your budget is measured in dollars per user per year

Pick DefendWise if

  • You are an MSP / MSSP billing downstream
  • You want flat, predictable costs as you add clients
  • You need full white-label to sell under your brand
  • You want to deploy a new client in 10 minutes, not 10 days
We tried KnowBe4 for a year. Loved the content, hated the billing. Every new client was a CFO conversation. DefendWise removed the friction entirely.
A
AU Cyber
Head of MSP Services · Switched from KnowBe4

About switching from KnowBe4

Ours is AI-native — content is regenerated and refreshed continuously, so it stays current. KnowBe4 has a larger raw catalog; we have fresher, more role-specific material plus a 1,000+ module baseline. For most MSP clients this is a wash — and clients care about outcomes, not catalog size.

Ready to compare on your own terms

Run both. See the math for yourself.

Start a free 7-day trial. No credit card. No call. If DefendWise isn’t better for your book than KnowBe4, walk away.